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AI can only be as powerful as the data that fuels it.

We are the world-leading AI and data consultancy, keeping brands one step ahead by architecting the future of marketing.

When it comes to market shifts, we are proactive, not reactive.

We combine strategy, engineering, media expertise and experience into one team to build the future-proof solutions you need.

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    AI Transformation

    Turn AI potential into business impact.

    • AI strategy & transformation roadmap
    • AI-powered marketing operations, agentic workflows
    • Operating model, adoption and change management
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    Personalization & Customer Experience

    Make every interaction more relevant.

    • Customer Intelligence & Segmentation
    • Personalization & Journey Orchestration
    • Conversion Optimization
    • Experimentation & A/B Testing
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    Measurement & Decisioning

    Measure what matters. Optimize what’s next.

    • Marketing Mix Modeling
    • Incrementality testing
    • Creative effectiveness
    • AI-powered analytics and insights
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    Data & Technology Foundations

    Make data trusted, actionable and AI-ready.

    • Data collection and quality
    • CDP and customer data infrastructure
    • Cloud and MarTech implementation
    • Privacy and consent
    • AI-ready data infrastructure

Our competitive edge in action

Explore the data and AI strategies that deliver real business impact for our clients.

SALOMON

+83% e-⁠Commerce revenue

Optimizing Product Feed Data with Generative AI to Increase Revenue and ROAS

  • GenAI
  • Retail
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HUGO BOSS

+22% Mobile Conversions

Boosting Conversion and Add-to-Cart Rates with a Continuous CRO Strategy

  • CRO
  • Luxury
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Total Energies

+20% Marketing Efficiency

Saving +4M€ by Implementing a Next-Generation, In-house MMM

  • MMM
  • Energy
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“We couldn't have achieved this level of performance with a conventional MMM. This project really exceeded our expectations, and that's not something that happens every day; it enabled us not only to save money, but also to achieve our objectives, which were very ambitious.”

François RommelHead of Analytics at TotalEnergies

We are a Google Marketing Platform Sales Partner

We are one of Google’s longest standing partners and are recognized as a full-stack global Google Marketing Platform Sales partner. We are trusted by major brands to provide operational excellence at a global scale.

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  • Google Cloud
  • Google Marketing Platform
  • Piano
  • Didomi
  • Contentsquare
  • Amazon Web Services
  • Kameleoon
  • LiveRamp
  • OneTrust
  • Adobe Experience Cloud
  • AB Tasty

Accelerate your AI journey

We combine the data and AI capabilities of Brandtech companies fifty-five, DP6, and Jellyfish, deploying 500 experts across 22 countries to keep brands one step ahead.